Friday, February 09, 2007

Products for GR

I've been working in a cubby hole ordering products for the GR stores. Nothing too exciting to report from the GR front except GR46 is rolling out. The best part about ordering products is that I'm looking through thousands of pages of catalogs. Each page is an amalgamation of 1000s of hours of work, whether it's designing and manufacturing a product from a desktop in the USA to a factory in China, or research and writing of pages to put together a book. Maybe for a t-shirt it's a lot less effort, but at some point in the past, someone had to figure it all out, and the software was definitely a 1000+ hour job... learning it, perhaps the same. And I flip right through the pages knowing in an instant if something will work or not for our stores. Sometimes, it's an entire catalog of 100s of books and not one is something I want to stock. It's 100 books x 1000 hrs = 100,000 hrs of work, and that's conservative. I'm sure books take much longer, and all that effort gets pushed aside by me, sitting at a table with a catalog. That's how it works.

1 Comments:

Blogger umeboshi onigiri said...

Speaking about catalogs, I've always
liked looking at catalogs from all
over the world, (when I can
find them). It's interesting for me
to see the difference in layouts,
products, ads, etc.The same for
magazines, I've always liked scanning
the mag stands looking for new
or different magazines.

I've always noticed that many
times catalog and magazine
designs from Japan look cluttered.
Compared to a western magazine,
it might have 3 times more products
shown on a page. I feel sorry for
the proof reader. And then there
seems to be a lot less ads.
How do they survive without ads?
When my Japanese friends
look at a western magazine or
catalog, they tell me that they
look sparse and have too many
ads. So from the design standpoint,
is it a cultural perception about
what a magazine should look like?,
is it a matter of economics?,
a perception of how space should
be used? Design is so important
to Japan, I've always just wondered
why it looks like not much attention
is put into the design of their
magazines and catalogs.

1:05 PM  

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