The Tohoku Cotton Project is one of the many ongoing efforts to recover and empower the land and people who were affected by the March 2011 earthquake and tsunami.
Cotton was planted in the salt-soaked rice fields that had made the region famous. Farmers were given new hope to keep the land alive, and members of the community volunteered to plant and harvest the crop that would speed the recovery of the soil.
Watch the film about the project.
On the whole TCP is genius. It’s about better land usage, rebuilding people’s lives, becoming less dependent on imported raw materials, and moving forward.
Follow the Tohoku Cotton Project on Facebook, and if you’re in Japan, keep an eye out for the logo appearing on goods produced with Tohoku cotton.