Starbucks in China – Lingering Customers


The problem of coffee shops everywhere. Lingering customers who aren’t spending. It’s happening in China. Imagine, holding a coffee cup with the Starbucks logo is a status symbol. It’s America’s huge coffee chain. In China, it’s expensive and what’s the next best thing if you can’t afford a cup? Hanging out in Starbucks. Meetings happen and people bring their own food, yet it’s a roaring start for a company that’s seeking to build a brand. (Reuters – Starbucks)


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