Most of you don’t buy magazines. It’s proven by the decline of the magazine industry, but then why do people care so much that he’s on the cover of this magazine that’s quickly shrinking in size? Tradition? If he were on the cover of si.com, you would probably think, “ok cool” but since he made it to the print edition that you hardly see or bat an eye to, it matters a lot. It’s about tradition and a popular magazine, and the Jeremy Lin story matters to Asian Americans, but most are not supporting SI by paying for this.