The Unstoppable Billion. Here’s an example of an article that’s super long. It’s filled with insights and written by an author of books who’s appeared on news channels everywhere, and in the end, people will have to read this in chunks or better yet just the first paragraph. Perhaps Gordon Chang should make an audio book or podcast version.
In the sad state of our world, the Japanese 20% Off Fuckin’ Sale photo will get more popular than a crafted article like this. Which then leads to… what’s really important to people? How does one balance this in a publication? These were some of the things I juggled at Giant Robot. A magazine can be filled with informative articles but the one liner poo joke will get the most comments. (The Diplomat – Billion)