Uniqlo Thinking Backwards But Going Forward

Uniqlo’s retail expansion seems like it’s happening at the wrong time. Bookstores are closing, the Gap just announced it’s closing 189 stores, but Uniqlo is thinking about doing 12 billion in sales in the US. Why are they doing exactly what the others aren’t? This article explains it a little bit. A) Good Pricing B) No Gaps C) Big Store Experience. It’s happening and perhaps it works because of their base that’s not in the US. (Portfolio – Uniqlo)


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