no cash in the press

Aside from winning our softball game once again by 7 runs, and still hitting away…

I’ll still make more comments about Punk Planet. It was mentioned in a comment, that’s it’s too bad we have to make a brand to survive… but we’ve all heard the words, “there’s no money in publishing.” Well? What the heck does that mean? It means, there’s no money in it. So a brand developing out of a magazine is important. If it’s not a brand, then it’s some form of consulting, it’s throwing parties, it’s becoming a design firm, it’s more than just a magazine, and as Paper magazine’s art editor, Carlo McCormick once asked me, and a group of publishers, “What’s your scam?” He did preface it with saying that for a small mag to make it, there’s more than just publishing the magazine. Well, that’s what it takes to make it, and we’ve all been warned.

But! Wouldn’t it be nice if we could just make a magazine and not worry? Can it be done comfortably? I’m still not sure. It would be nice if GR was retail $10, and we were able to sell each copy direct to customers. Then we’d still need to get ads, but a plan like this would be nice. Business sense counts in this racket, and I think that’s something you have to consider if you’re going to be in publishing.

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