Myx company

Myx is to MTV as Jollibee is to McDonald's. They are homegrown operations that rule the Philippines despite the efforts of American competitors. The funny thing is that now both of them are opening in the U.S. There are Jollibee locations in the South Bay, Eagle Rock, and by L.A. City College. Now Myx is coming to town, too, via DirecTV's international package.


There was a opening party in L.A. that I missed--didn't have anything to wear anyway--but we did have a nice chat with some of the company's big-shots over lunch. Sounds like the programming will be Pan-Asian and interesting. It might be a little blingy for my personal tastes, but that's what it will probably take for them to take root. It'll be interesting to see how they grow, and what subcultures sneak in there...