Seasons change

It must be winter. Not only has it been raining, but Breton Woo is driving from San Diego, where he spend his summers surfing, to Lake Tahoe, world headquarters of his company, Automaton Snowboards. He made a pit stop on Sawtelle, where we had lunch at gr/eats.


I think it's cool that he started a small brand in an industry geared for giants. He told me that you have to pay to get press in a big snowboard mag. Isn't that crazy? Time-Warner owns Transworld. Don't they have some sort of conflict-of-interest or journalistic integrity clause in their mission statement? Actually, I interviewed him for the next GR just because I thought he had a cool story and angle. I had no idea I could have gouged him like that.

By now he's probably driving past CalArts on the I-5. If you see his wagon packed with his worldly belongings and a bunch of art (from an Automaton-sponsored art show that took place in Costa Mesa a few weeks ago), give him a wave. Or at least don't cut him off.