Board Meeting
Yesterday, I drove past the ramen spots in Torrance, beyond the Vietnamese sandwich places in Westminster, and right by the 99 Ranch Market in Irvine to visit my friend Paul at Element. I met him through Ray Barbee at the Lance Mountain shoe release event a few weeks ago, and called his bluff on checking out the skateboard company's world headquarters.
The Element complex is huge because the company aims to equip skaters from head to toe. Do Mike V. and Bam wrestle to see who sits at the head of this table?
Chad, Charlie, and Paul with a pile of GR mags and a wall of shoe samples. Evidence supporting what Thurston Moore says in the live portion of the Dirty Boots EP from 1990: "Irvine shreds!"
posted by gr at
3:14 PM
Nice! Must've been a fun tour. Do they manufacture the boards there, too, or are they done at a different manufacturing plant?
Just a bunch of cubicles, a huge warehouse, and shipping docks. I didn't expect a factory, but was disappointed to not see a mini ramp.
-mw
That is surprising that there's no mini ramp there!
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