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When Queen Elizabeth signed the treaty that formed the first corporation back in the 15th century,
she probably didn't figure on a company with a location that doesn't exist gobbling up mass quantities
of commerce like a fat Elvis with a bagful of amphetamines. Amazon.com, "the world's most customer-centric
company," has gone from a garage-run operation to a worldwide provider of books, videos, dvd's, cd's, LP's,
cassettes, video and computer games, cameras, Supersoakers, Micro Machines, Star Wars figures and other
random toys, batteries to go with them and garden houses for housewives and garden gloves to keep their
hands dry. Like a child overloaded on growth hormone, Amazon.com's transformation took a mere five years. Now, with five huge distribution centers in the United States and more coming in Japan and England, a corporate partnership with toy giant Toys 'R Us and links like petstore.com, Amazon still fails to turn a profit. Maybe this is CEO Jeff Bezos' idea of staying DIY and blame it all on expansion, but what it really masks is a just another fragile e-business structure. Since their east coast DC is located in New Castle, Delaware, a mere seven miles from my hometown of Newark, it seemed a logical place to cash in on the burst of business while it lasted. My first tour of Amazon began in the Spring of '99. It was a good season, i remember the weather being uncommonly pleasant for a coast with the temperament of a spoiled little girl. Blue skies, soft breezes, cute college girlies and zombie like stares in the Amazon shuttle specially charged with the task of whisking University of Delaware students to a warehouse somewhat the size of about a thousand football fields or like the storage facility at the end of "Raiders of the Lost Ark." |
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