Before Goldenvoice promoted mega shows at Coachella, Staples, and Nokia, I knew the promoter’s name from flyers that I’d pick up at Zed Records, which also sold tickets to their shows at like Fender’s, Bogart’s, and the Palladium. Goldenvoice was the first promoter to book punk shows at “real” venues, giving chances to California bands that were treated like threats by the mainstream (Black Flag, Dead Kennedys) as well as touring bands that only got played by Rodney on the Roq (Damned, 999). My dorm rooms were decorated with those flyers, as well as posters for shows like PiL, Siouxsie, and the Jesus & Mary Chain, which also had the logo. This weekend, Goldenvoice honcho Gary Tovar booked three nights at the Santa Monica Civic (scene of early shows by The Clash and The Jam, not to mention Urgh! A Music War) to celebrate 30 years of business but also the roots of L.A. punk.