Wendy’s Japan CEO Ernest Higa gets interviewed about Wendy’s Japan’s relaunch.
“When I did Domino’s, I thought it was very critical to adapt it for the Japanese market. I did a lot of brand repositioning and product adaptation and added Internet ordering. How you adapt and what you adapt for the local market are crucial. There is no manual for that.”
This holds true for all brands in Japan whether it’s food, clothing or toys. You can’t just turn on the ON button and it works. (Japan Today – Wendy’s)