Southwest airlines

I'm sitting on a plane coming back to LA from SF and of course I thumb through a few publications. One is the Skymall, that terrible magazine that just tries to sell you stuff. So this photo is in it. First off, it's a back massager, but what's up with this product? Baby got back? I get it. This has to be a joke or a modified sex toy. Viagra was a hair growth formula gone awry. This back massager must have been something else.