Driscoll’s and Japanese Americans


When World War II ended and Japanese Americans were freed and needed work, Driscoll’s helped out. What’s Driscolls? Go to the fruit section of your market. If they’re carrying what is often knowns as the best strawberries, then you’ll see the yellow Driscoll’s sticker on it. Yes, really. This story explains a bit about the times, how the company has worked with Japanese Americans to work the fields and develop some of the best fruit today. Some of my family swears on Watsonville grown strawberries by Driscoll’s. They won’t usually buy any other brand. If they do, before anyone even tastes it, they’ll say something like, “but it’s not Driscoll’s”. Sometimes, loyalties to brands and locations (yes some of my family lived / lives in Watsonville) beat almost anything else. Driscoll’s even helped out Japanese Americans. (Nikkei West – Driscoll’s)