Wendy’s Foie Gras Burger in Japan


I was there on the last day of Wendy’s burger chain in Japan at the end of 2009. I was cold in Tokyo, yet dumbfounded at the long lines as people celebrated Wendy’s exit. They wanted the last taste of their burgers with the square patties. Other fast food chains Freshness Burger were putting a dent in the luster of Dave Thomas. But now, in a Thomas less world, Wendy’s just opened up their first revival on Omotesando Street. For those of you who don’t know, Omotesando is a stylish Beverly Hills. It’s among the higher end streets in Tokyo. To fit a relaunch and to do something different, you can now get your burgers with Fois Gras. There’s other specials on the menu as well. The burger will not be a $4, $5, or $6 excursion, this is a $16 project. From their press release: “At the same time, we’ll further differentiate our restaurants by adding innovative new menu options created exclusively for the Japanese market, including the Avocado Wasabi hamburger and the Truffle and Porcini Grilled Chicken sandwich. Our food will be served in a contemporary, inviting atmosphere that we believe will exceed the discerning expectations of Japanese consumers.”  (Eater – Wendy Foie Gras)