Suwappu – Augmented Reality Character Toys

One day I’m going to figure out this augmented reality. We had an advertisement in Giant Robot magazine with Toyota that came with some glasses that became a game when you went to a site. I sort of got it, but didn’t exactly. It seemed like it was premature for it to be a household understanding. By Dentsu, these are cute characters that will somehow be augmented reality related and this will change the world? Change or “swap” parts, and see how they’ll react to their environments via apps. Not quite clear, but they’re cute and we’ll see how they roll out.

Here are some more images on flickr. How they’ll be available, if at all, we’ll also have to see.
Read more at Dentsu blog.