LAX (LA) has an eco-vibe as compared to NY or Tokyo (the other two places where special edition watches were made for this project). Snow boarding, oceans, mountains, hiking, it's all close by. Prius, green homes, and solar are cool here since people are building like crazy. So that's why the watch actually makes sense. Of course, it could have been black or something really plain, but this stands out hard, and if you take a quick peek, you'll remember this color scheme.
David Perez Shadi, the photographer who shot the line for G-Shock.