What can't Nike do? Now they're in art areas. I had to shoot a bit of video to show you their gallery building or whatever you want to call it. It's pretty amazing. Imagine, the Olympics are sponsored by Adidas, but Nike sure has a large foot in the door. Upon talking to Colin at W+K, I guess they're sponsoring tons of athletes, so you'll see them wearing the gear, but on the podium, you won't see them with the gear. I figured their strategy was to do the cool stuff around the Olympics and be just as influential, but let Adidas have the sponsorship and be commercial, but I guess Nike is doing both, anyway. Amazing building.