I spoke in a room just like this. Actually it was this one... a ton of folks, sitting at round tables, and I was actually interviewed one on one. It's not supposed to be creative... I hope people understood it all. I know many specialize in the foreign language market, as in ads that go into let's say a Vietnamese newspaper. Do they understand the world of Giant Robot? Do they care? I'm not sure. Perhaps 25% care about it and the 75 leftover just sat and listened politely. For some it's their job to be there. For others, it's their future.
Take a look at the airport. This is nuts. Casino at the bottom on the way out, and masses of people on top. This airport is more crowded than LAX. That's Vegas, it's a place I seldom visit and who knows when I'll be back.