Flavored Rice?

Came across this place in SOHO the other day and was trying to figure out what the hell this place sells. All I got are questions. Flavored rice? Is this like when some white people put butter on or douse their rice in soy sauce but only much more advanced? Whatever it is, it’s strange.

But if these are the flavors of the day and the sign is fixed, then that means the flavors never change…right? Why would you want to eat Cookies and Cream flavored rice? What’s wrong with plain old white rice?

What’s with this sign? Is there a lot of illegal and indecent activity happening at this place? This sign and the confusing nature of this food place kept me from going in. Anybody been here? What the fuck is it?