The hackneyed phrase: “Well, back to the chalkboard,” is usually a roundabout way of admitting failure. But when Brooklyn-based Japanese American graphic artist Dana Tanamachi reaches for her chalk, stand back and be prepared to be stunned. Her layout concepts and font usage flows onto the slate directly from her mind’s eye through her hands ~ an art lost in this age of Adobe®.
Webpage Biography: After graduating in 2007 with a BFA in Communication Design from The University of North Texas, Tanamachi moved to New York City to design Broadway show posters at Spotco—a leader in arts and live entertainment branding. In early 2010, she took a job working under Louise Fili at Louise Fili Ltd, specializing in the design of restaurants and food packaging.
Currently, Dana works full time as a custom chalk letterer and has been commissioned by clients such as West Elm, Rugby Ralph Lauren, Google, The Ace Hotel, Adidas, EveryDay with Rachael Ray, Lululemon Athletica, and Garden & Gun Magazine.
She has been interviewed and featured by The Wall Street Journal, Design*Sponge, and The Great Discontent. In 2011, Dana was named a Young Gun (YG9) by the Art Directors Club and a Young Creative to Watch by HOW Magazine. Most recently, Tanamachi had the honor of creating O Magazine‘s first entirely hand-lettered cover for their February 2012 issue.
Here’s Dana Tanamachi in time lapse: