It’ll have a code that you need to enter in at the email address provided. Here’s more info:
“This weekend a number of *very special* copies of Norwegian Wood will be hidden across Manhattan, giving you the chance to attend the New York Premiere with Rinko Kikuchi and Tran Anh Hung next Wednesday.
Inside each of the books is a code and email address: just email the code and you’ll be entered into the competition.
They’ll be placed at locations related to the film: a record shop, somewhere Beatles-y, a beautiful designer store… and will be easily identifiable by the Pick Me Up yellow sticker that is on the front.”