Giant Robot Store and GR2 News

It’s something new that Toyota is teaming up with Hatsune Miku, the huge pop idol that’s actually a virtual star. It’s straight up on their Toyota Corolla site. Does this mean you can buy a show room ready car wrapped Toyota? Probably not, but you will see ads and more. Take a look at the video commercial.What’s with the voice over, it’s a non match. But the concept and ideas of integrating the “Vocaloid” star of Japan into something here is something cutting edge – especially since Miku is still relatively unknown here.


There’s been previous virtual stars. This isn’t new. Click forward to see a couple more from the past.

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