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Remember Li Ning?

The once gold medal winning gymnast from China is the namesake of his own brand which is making some inroads in it’s efforts to be a global sportswear brand. Heard of them? Perhaps not. This brand is a household name in China, yet in it’s efforts to grow into the US market, they’re having difficulties. Figure out why? Is the name Li Ning something that you’d rock on a daily basis? Can a design transcend a name that’s… well, a name? Imagine if a shoe was called Shaquille O’Neal, who ironically is sponsored by Li Ning 5 years too late? Would you wear that? No. That said, the company has had massive drops in sales. The stocks have dropped massive...

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