Giant Robot Store and GR2 News

Jeremy Lin is going to work with Volvo. A press conference is supposedly happening at 5pm eastern time. Strange, a press conference to announce a corporate sponsorship? Why can’t a signature be put on a contract and then we find out about it with a start of a campaign? This isn’t a draft pick press conference or anything like that, it’s a back room deal that’ll end up as a marketing plan. (WSJ – Jeremy Lin Volvo)
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