I test drove a the new Scion iQ as a part of an intimate blogger gathering of 24 writers. A disclaimer in the second sentence: Are each of us writing something and it’s being tracked by big the disciples of Big Japanese Brother, Toyota? Perhaps. It’s no secret that Giant Robot has done projects with many branches of Toyota. From the Matrix, Yaris and yes the Scion, we’ve been patronized by the world’s largest car company many times. Naturally, reaching out to us makes sense.
The Scion iQ is part of a global movement to be efficient, fun and smarter. That’s what I got out of the half day symposium.
It’s nearly a shame that the Smart Car brought the word “smart” and car together in a strange marriage that eventually was revealed to be an unhealthy relationship. The two co-exist conceptually as a brilliant plan – the DNA of a small footprint and the magic of low price should have birthed something desirable. Maybe it was too early and maybe the needs of the adopters from the Smart orphanages weren’t met. You hardly see these on the road and I’ve heard nothing but complaints.