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Japan’s Super Cool Biz? Yes. With Aloha Shirts? Ehh, Not So Much.

A few weeks ago, we reported on the Japanese government’s Super Cool Biz campaign, which is basically an initiative to encourage Japan’s office workers and business folk to wear lighter, cooler and somewhat more casual clothing during the hot summer months. It is a big part of this year’s setsuden summer in Japan, where a premium has been placed on conserving electricity due to the country’s diminished electric power production capacity in the wake of the Fukushima nuclear meltdown back in March. And apparently the Super Cool Biz campaign has been a big hit. Polo-style shirts in particular have become a kind of new and comfortable symbol of a more relaxed and energy-conscious environment in Japan’s busy and rather serious...

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GR NewsBot—June 02, 2011

  Coming Soon: The Smartest Town in the World “Imagine a city of the future, populated by wind-powered vehicles, with homes running on intelligent software that consume less power.” This is the plan for Fujisawa, Japan, a city about 31 miles to the west of Tokyo. A consortium of large Japanese companies, including Sumitomo Bank and Tokyo Gas, will build the Sustainable Smart Town (SST) on a vacant property where a Panasonic electronics factory used to stand. For the 3,000 residents who will live there, daily life will include electric cars, with charging stations throughout town, solar-powered homes, and a massive town-wide network to monitor energy consumption and reduce CO2 emissions in the area by 70% from 1990s levels. And...

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